Hiring an external CMO is a controversial topic in the startup world. The common agreement is that you need a fully dedicated team to work hard and move fast. Founders tend to be reluctant to hire a C-suit who isn’t committed full-time. However, startups usually run on thin resources (especially…

I get a lot of questions on Quora marketing. Is it worth it? How difficult or time-consuming is it? Find answers in this article. What questions to answer, and what’s the best content marketing strategy on Quora? Usually, you find answers to those questions from people who haven’t achieved any…

In 2022 I hunted more than 20 products on a Product Hunt. I helped established startups with hundreds of users like MarketingMiner and also MVP-stage startups like Nonfik. Based on this experience, I can tell that not all launches are equal: If you are an early-stage startup with almost no…

I’ve hunted more than 10 products on Product Hunt this year so far. I often help B2B startups to launch on the platform because they a lack experience in best practices. Here are 3 hacks that will help you succeed on the launch day: Promote your Product Hunt launch on LinkedIn LinkedIn wisdom usually recommends avoiding posting…

Creating content is critical for your business’s success. You need content to boost your SEO, and you need content to educate your customers about the problem you are solving. However, not every type of content deserves your time. It is common to see shallow content with topics like “5 ways…

What growth hacker do you want to be? Before learning about growth hacking you should decide what type of Growth hacker you wish to be. Growth hacking is at the cross-section of many fields including Marketing, sales, automation, data analysis, and psychology. It is merely impossible to be an expert in all of those fields. If you are…

Quora is a relatively old channel, but it is a powerful one, as I explain in this article. Nowadays, marketers can choose between multiple channels to gain traffic and brand awareness. It is getting harder and harder to prioritize which channel to invest in. …

I while ago I wrote a tutorial about how to enrich lead with Phantombuster. The process was to scrape the list of employees from Linkedin and then filter the list based on job titles, to have only leads, matching your ideal customer profile (ICP). …

At the start of July, I fixed myself the goal to reach 10k views on Quora. I decided to consistently write 2 to 4 answers per day for a month, and I reached my goal of 10k views.